LOL-Live.Laugh.Love.Out Loud was founded in Toronto, Canada by Vilakone Sihamanotham, a survivor, a dreamer, and a believer in the radical power of SELF LOVE.
This is not just a clothing brand. It is a movement born from real pain, real healing, and a deep commitment to making sure people know they are not alone.
We create intentional apparel designed to do one thing above everything else, remind you of your light. Every rhinestone is placed with purpose. Every piece is a wearable affirmation. Every bright and bold colour chosen to be loud and proud. Because what you put on your body carries energy, and we believe that energy should always tell you the truth about who you are.
LOL is proudly committed to the mental health and suicide prevention of the 2SLGBTQQIA+ community and beyond. Because too many people are suffering in silence. Because love, when it's real and worn out loud, is the thing that keeps us here.
We exist for everyone who has ever felt too small, too broken, or too hidden to keep going.
You are not too much. You are not too little. You are exactly the light this world needs.
LOL is more than a clothing brand.
It is a movement of radical self-expression.
A reminder to take up space.
To create loudly.
To love loudly.
To live loudly.
LIVE. LAUGH. LOVE. OUT LOUD!
Want to know the full story behind LOL? Read the Founder's Note.